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Founder Team

Mr. Narayanan Rajagopalan started his career in 1989 with IT major HCL Ltd. and over 15years (till 2002) worked for some of marked key IT brands DELL, Acer, Compaq and APC (American Power Conservation). During his tenure, Mr. Narayanan also served in various locations around the world i.e., England, Germany, UAE.

An out of the box thinker, Mr. Narayanan has been in the forefront of deploying IT solutions in field of hospitality, retail and Customer Relationship Management.

In 2002, an entrepreneurial spirit overtook and he quit as the country manager of a large IT company to setup his own venture LaMarca Advisory. The fundamental ethos of LaMarca Advisory to focus on Brand Salience of the business and to take every possible measures to ensure high brand salience amongst the target audience.

In the initial years, Mr. Narayanan has led LaMarca Advisory on business re-engineering projects like TOBU cycles, Sting Broadband, HRH group of hotels, Udaipur to name a few.

In 2003, he embarked on a very ambitious project to set up India’s first and only olive oil brand called Leonardo Olive Oil. This was a BOT (Build-Operate-Transfer) project for the house of Dalmia’s. During his tenure, he also successfully launched Leonardo Hazelnuts and Hudson Canola Oil.

In 2007, Under his tutelage LaMarca Advisory was appointed as the sole representative of Hoji Blanca (World’s largest olive from Spain) for India, Nepal, Bangladesh, Sri Lanka and Maldives Island.

He has also successfully led the company in the areas of real estate, retail and food products. Through dynamism, he was able to deliver more than expected results each time and every time.

In 2015, he decided to start his own venture in E-commerce space i.e. Marcadirect ( His keen observation and in depth business understanding has ensured that MarcaDirect stands out in the clutter of ecommerce companies in today’s time and age. The solution provided by Marcadirect is not only the product range on E-com portal but also has a business model on concept of collective consumerism and also plans to own a chain of company retail showrooms. This proposition designed by Mr. Narayanan is unique in nature, as at this point in time it does not have any direct competitor.

Mr. Narayanan has got a keen business acumen and see’s the opportunities when he sees it and have recently launched a telecom company in May, 2016 named MarcaTel, which aims at providing India’s first WiFi based tele connectivity network. A personal belief, knowledge is an important tool. He has been mentoring Managers and Business owners for achieving their greater goals. Mr. Narayanan graduated from Kirori Mal College, with Honors in Economics and went on to complete his Master’s in Business Administration from Faculty of Management Studies, University of Delhi.

In addition, Mr. Narayanan is also a Microsoft Certified Systems Professional, CISCO Sales Engineer, American Power Conservation trained Power Specialist to name a few of the milestones he has achieved.

Although, Work keeps him quite busy, Mr. Narayanan has a Sports bystander, having played competitive football at School, College, University, State and National level. He continues to follow the game avidly. He also indulges in Go-Kart racing and has also participated in racing competitions.

Mr. Narayanan is committed to giving back to society, which gives him so much and he continues to fund the education of underprivileged girl child. His eventual dream is to set up a state of art education center for the underprivileged girl child. Mr. Narayanan is currently the President of LaMarca group of Companies and believes in taking charge from front.

Narayanan Rajagopalan

Being a go getter, Anshu is known for accomplishing her initiatives. A Senior Consultant is instrumental in growing and managing relationships across a portfolio of brand management. She holds Master’s degree from renowed institution Lady Sriram College of Commerce, Delhi University. With 20+ years of experience in offering strategic consulting, she has transformed the dynamics of many businesses.

She has launched many brands and worked on Build, Operate and transfer model. She was a core person to launch Leonardo Olive Oil and Hazelnuts in India, which has set a benchmark in her career. She has also launched Hudson Canola Oil, Hoji Blanca, Mussetti, HRH group of hotels to name a few. She has been a part of large collaborative marketing programs

Currently, She holds a position of Group CEO for LaMarca Group of Companies. She works enthusiastically for implementing new transformation strategies to meet business objectives.

Travelling, Meeting new people are some of her hobbies. Spotting new opportunities and leveraging them for commercial success are her strength.

Anshu Kapoor

Rajiv Sethi is a thorough intellectual and a pragmatic individual; known for his determined team work and focused, result-oriented approach.

A post-graduate in Business Economics and International Marketing from Indian Institute of Foreign Trade {IIFT}, Rajiv is also a lifetime member of the prestigious Society of International Development, Rome. Rajiv has helmed various magazines under the banner of Exposure Media Marketing which he launched in the year 2003 to soon become one of the leading lifestyle media companies in India with niche publications like, including Millionaireasia India, AsiaSpa India, Asia Pacific Boating, Selling World Travel, FDCI Designer Mode and Audi Magazine.

He has also been responsible for successfully creating and managing several events and IPRs owned by EMM, such as Millionaireasia India Summit Millionaireasia India Summit, Precious Golf Cup, AsiaSpa India Awards, International Wellness and Spa Conference and Asia Pacific Boating India Regatta.

In his 35 years of vocation Rajiv has garnered wide experience in handling a gamut of people, varied roles and negotiations at all levels through his association with top corporates like Indian Rayons & Industries {Aditya Birla Group}, Thompson Press, Harcourt Brace, Bharat Technologies India and ILFS to name a few.

Rajiv Sethi